Membership Campaign

The design team was asked to come up with a few concepts that would be used for a campaign directed specifically at new members. The directive was to focus on the individual, and why they chose to be a part of Houston's First Baptist Church. My idea for the campaign (above) was used for promotion throughout the church. Since we were in the beginning stages of a change in brand, the blue background (which was previously the main color of the church) was made green. This switch was done throughout the church for better consistency. Below are real members used in the campaign to draw more people toward joining the church. These are the larger pieces used in the campaign.
I Am A Member
Make it Your Church
R E D E S I G N

Once the Membership Campaign was initiated, the orientation material took on the new look of the campaign.
WORK DONE WHILE AT HOUSTON'S FIRST BAPTIST CHURCH

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